Customer success in the electrical sector

Direct Software is a solution specialised to produce sales success for businesses in highly competitive industries, by getting sales people in touch with 12x as many decision makers every day.

One of the businesses already seeing the benefits of their system is Luton-based Amble Electrical.Voted electrical wholesaler of the year in 2018 the firm which supplies lighting solutions across the UK in industrial and domestic settings. Amble had ambitious growth plans and were keen to expand their reach supporting some of the most largest developments across the UK.

When the Direct Software team touched base with Amble, they discussed marketing experiences and explained that they had experimented with outbound marketing in the past but have always struggled getting to grips with the software, understanding the most effective way to engage and have never found a system that they had confidence in. 

When introduced to DirectSoftware’s system, they found helpful advice and guidance to focus their sales team to get the most out of the system and share Amble Electricals offering across a much wider target marketplace. Direct Software enabled AmbleElectrical to bespoke their content to work around technical information and product ranges. Throughout the process the management team was monitoring the activity of the sales team with real time data to build accountability into the sales process. 

In the first few days of using direct 300 emails were sent, with previous campaigns pick-up would have been slow – this time the first order was placed within hours. Which meant £4000 of sales were produced (this is growing day by day).

By helping the sales team take more action than ever before and enabling them to work at maximum capacity,live prospects can be nurtured, deals closed more quickly and less promising leads can be released so the sales team focus on what they are best at –supporting customers to receive excellent service and the products they need. 

Posted on

April 22, 2019

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